For example, graphical symbols display important information quickly and clearly, no matter what language we speak or read – be they wash and care instructions on clothes, emergency evacuation signs, or electrical equipment instructions. But if everyone used different symbols for the same message, they would not serve their purpose!

Technology also needs standards to communicate. Have you ever wondered how your computer sends your documents to a printer from a different manufacturer? Standards set out common rules and parameters so that products can work with each other. Standard file formats like MPEG and JPEG standard enable you to share videos and photos with family and friends using technology from different vendors.

Now imagine how difficult it would be to order products and parts from international suppliers if we didn’t have standardized units of measurement. “Small”, “medium” and “large” mean different things to different people.

Not only are standards good for trade, they also make it easy for people around the world to work together.

International Standards are like the Rosetta stone of technology. They are essential4 for products to work together smoothly and for people to communicate easily. When standards are in place things just work, but if they are not used we instantly notice it. In a world without standards, routine activities we take for granted, like making a call, surfing the Web or using our credit cards when we travel, would be much more complicated, nearly impossible.